BLOGGING - WHAT DOES IT ACHIEVE?
Did you know that having a blog for your business is key to your online success? It’s the perfect way to share news, company updates and offers whilst it also adds great value to your website and shows that you’re always updating your knowledge and the information available on your website. There are lots of esteemed reasons why your business needs a blog and here at The Buzz Agency, we would love to assist you with copyrighting and creating regular blog posts, so you can focus on running the business!
A blog generates social media content to share!
Having a blog really is a win-win! Each time you write a post, you’re also creating content to share on your business social media pages! Blogging offers a great way for you to spend your time, and, if your blog is awesome, it will be shared by others too! Blogging is a great way to strengthen your social media pages and convert website visitors into leads. It’s a great way to share your expertise and prove you know what you’re talking about.
Blogging can help you to develop relationships…
A blog can allow you to build on your social media pages and elaborate on points you have raised, which allows readers to relate and get to know you and your product or services better. If you’ve got a blog on your website, why not add a comments feature too? It’s a great way to encourage questions and interact with readers to start creating long-term relationships! Whilst responding to comments on a blog post, you can also demonstrate customer service, it’s your chance to shine!
It’s great for climbing those search engine rankings!
It’s important to drive traffic to your website, otherwise there’s no point engaging in marketing. You’re here for the results, right? Blogging can really improve your search engine ranking as platforms like Google, Bing and Yahoo! look for businesses who are actively posting new content when indexing sites and changing rankings on their search engine results. Blogs provide an opportunity for you to use keywords and write about the topics relevant to your business (or something you’re passionate about) - it’s a no brainer! Make sure your blogs are keyword rich too, this will help to reiterate any important messages and ensure SEO success!
You’re an expert, share your knowledge!
You’ve got your business because you’re talented and want to share your knowledge with clients! A blog is a great way to share expertise and offer tips and advice to give potential customers a reason to add your site to their favourites!
These are just some little ways a blog is brilliant and of course, we’re here to help you develop one! Get in touch with The Buzz Agency today!